Deadpool comic fans are well acquainted with its hero’s irreverent sense of humor and chimichanga obsession. The menu creative for the film adaptation's home entertainment release leverages these key attributes into its design concept.
The menus (for DVD, Blu-ray and UHD) begin with a quick-cut sequence of extreme close-ups in Deadpool’s dingy apartment kitchen: a chimichanga is unwrapped, plopped on a plate and placed in a dirty microwave. The unsanitary microwave interior becomes the unlikely setting for this blockbuster’s menus, the radiated chimichanga rotating hypnotically in the foreground. Through the oven’s glass door, Deadpool and his roommate Blind Al are seen in the background, doing extremely mundane activities.
The experience remains thoroughly anti-heroic for the first thirty seconds, then transitions to a more traditional action-oriented montage set to a pulsing DMX single (the chimichanga menu not seen again until the next disc insertion).
A special 4k video shoot featuring half-a-dozen unique setups was done in-house for the menu's intro and microwave POV sequences.